Understanding GDPR Requirements
The General Data Protection Regulation (GDPR) requires websites to obtain explicit consent before collecting personal data, including through cookies.
Key GDPR Principles
Lawful basis: You need a legal reason to collect data
Consent: Must be freely given, specific, informed
Transparency: Users must know what you collect
Data minimization: Collect only what's necessary
Right to erasure: Users can request data deletionCookie Consent Requirements
What Needs Consent?
Requires consent:
Analytics cookies (Google Analytics)
Advertising cookies
Social media tracking
Third-party cookiesNo consent needed:
Essential cookies (session, cart)
Security cookies
User preference cookiesValid Consent
Consent must be:
Active: No pre-checked boxes
Granular: Separate choices for different purposes
Revocable: Easy to withdraw
Documented: Keep records of consentImplementing Cookie Banners
Required Elements
Clear explanation of cookie use
Accept/reject all options
Granular preference settings
Link to privacy policy
Easy access to change preferencesBest Practices
Don't block content until choice
Make reject as easy as accept
Remember user preferences
No cookie wallsWhat We Check
Our GDPR audit analyzes:
Cookie consent implementation
Cookie categories and purposes
Third-party cookies present
Privacy policy accessibilityAudit your GDPR compliance with our free privacy tool.